Media Toolkit

Comprehensive media resources for covering APPS 2025. All materials are available for download and use in accordance with media guidelines.

August 12-14, 2025 | Accra, Ghana

Official Summit Branding

Primary Logo Package
APPS 2025 official logo in multiple formats
High-resolution versions
Monochrome variants
Horizontal & vertical orientations
PNG
JPEG
SVG
Color Palette
Official APPS 2025 brand colors
Primary Blue #1E3A8A
Continental Gold #F59E0B
Unity Green #059669
Accent Red #DC2626
HEX
RGB
CMYK
Typography Guidelines
Official fonts and usage guidelines
Inter (headings)
Source Sans Pro (body)
Arial/Helvetica (fallback)
TTF
OTF
WOFF

Visual Assets

Photography Package
High-resolution images for editorial use
African political leaders
Previous APPI events
Continental landmarks
Accra venues
Video Content
Promotional and background video materials
APPS 2025 promotional videos
Summit highlights
Expert interviews
B-roll footage
Graphic Elements
Visual assets for media production
African map graphics
Infographic templates
Social media templates
Story formats

Social Media Assets

Facebook

Cover photos
Post templates
Event graphics

Twitter/X

Header images
Thread templates
Hashtag graphics

LinkedIn

Banner images
Post templates
Article headers

Instagram

Story templates
IGTV covers
Carousel designs

YouTube

Thumbnail templates
Channel art
End screens

Official Hashtags

#APPS2025
Main summit hashtag
#FromPoliticsToProsperity
Summit theme hashtag
#AfricanPolitics
General topic hashtag
#APPI
Initiative hashtag
#AccraGhana
Location hashtag
#AfCFTA
Economic integration hashtag

Key Messages

Historic Significance

First comprehensive continental gathering focused on political party transformation

Economic Focus

Linking political leadership to Africa's economic transformation and AfCFTA implementation

Inclusive Leadership

Emphasizing youth and women's participation in political systems

Continental Unity

Demonstrating Africa's capacity for self-led political innovation and reform

Practical Outcomes

Focus on concrete commitments and measurable political reform

Tone and Voice Guidelines

Professional yet Accessible

Avoiding academic jargon while maintaining political sophistication

Optimistic and Forward-looking

Emphasizing potential and progress rather than deficits

Pan-African Solidarity

Celebrating continental diversity while highlighting shared goals

Action-oriented

Focusing on solutions and commitments rather than problems

Key Spokespersons

APPI Executive Director

Overall initiative and strategic vision

Primary spokesperson

Ghana Host Committee Chair

Local arrangements and continental hosting

Host country perspective

Steering Committee Representatives

Governance and oversight perspective

Strategic oversight

Youth and Women Platform Leaders

Inclusive leadership and generational change

Demographic representation

Media Accreditation

Full Access
Complete summit coverage including all sessions
Valid press credentials
Letter of assignment
Professional portfolio
Restricted Access
Public sessions and press conferences only
Press credentials
Assignment letter
Media code agreement
Digital Access
Live stream access and virtual press facilities
Media organization verification
Digital platform credentials
Photography
Specialized access for visual documentation
Photography credentials
Equipment list
Usage agreement

Press Facilities

On-Site Media Center

Adjacent to main venue with full facilities

Daily Press Conferences

Morning briefings and evening wrap-ups

Interview Opportunities

Scheduled and informal availability

Live Coverage Support

Streaming and real-time information

Media Relations Team

Our dedicated media relations team is available to assist with accreditation, interviews, and coverage support.

Email Support

media@apps2025.org

24/7 Media Hotline

+233 XXX XXXX

Social Media

@APPS2025